马斯克在 Twitter 的第一封全员信，把寒气传给每一个人

来自：埃隆·马斯克

日期：2022 年 11 月 9 日

致：团队

很抱歉，这是我第一次给整个公司发邮件，但我没有办法对我想要讲的话进行任何包装。

坦率地说，未来的经济形势是可怕的，尤其是对于像我们这样在充满挑战的经济环境中，如此依赖广告的公司。此外，我们 70% 的广告是品牌广告，而不是特定的效果广告，这让我们变得更加脆弱。

这就是为什么过去十天里，我们的首要任务是开发和推出 Twitter 蓝标认证订阅（向团队致以崇高的敬意！）。

如果没有大量的订阅收入，Twitter 很有可能无法在即将到来的经济衰退中生存。我们要让这些订阅收入，占到我们总收入的 50%。

当然，我们仍将在很大程度上依赖广告，所以我正在与我们的销售和公共关系团队一起努力，以保证 Twitter 对于广告商的吸引力。

未来的道路是艰巨的，需要高强度的工作才能成功。我们也正在改变 Twitter 的政策，除特别情况外，我们将不再允许远程办公。管理人员会把这些有特殊需求的人员名单发给我，由我来进行审查和批准。

从明天（星期四）开始，每人每周必须在办公室工作至少 40 个小时。当然，如果你因身体不适，或是有重要义务需要履行，无法来到办公室也是可以理解的。

我期待着与你一同合作，将 Twitter 提升到一个全新的水平。我们拥有令人难以置信的潜力！

谢谢，

伊隆

Sorry that this is my first email to the whole company, but there is no way to sugarcoat the message.

Frankly, the economic picture ahead is dire, especially for a company like ours that is so dependent on advertising in a challenging economic climate. Moreover, 70% of our advertising is brand, rather than specific performance, which makes us doubly vulnerable!

That is why the priority over the past ten days has been to develop and launch Twitter Blue Verified subscriptions (huge props to the team!). Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn. We need roughly half of our revenue to be subscription.

Of course, we will still then be significantly reliant on advertising, so I am spending time with our sales & partnerships teams to ensure that Twitter continues to be appealing to advertisers.

The road ahead is arduous and will require intense work to succeed. We are also changing Twitter policy such that remote work is no longer allowed, unless you have a specific exception. Managers will send the exceptions lists to me for review an approval.

Starting tomorrow (Thursday), everyone is required to be in the office for a minimum of 40 hours per week. Obviously, if you are physically unable to travel to an office or have a critical personal obligation, then your absence is understandable.

I look forward to working with you to take Twitter to a whole new level. The potential is truly incredible!

Thanks,

Elon