/shapley/marketing.xlsx')
df_mark.head() # 渠道流转路径,该流转路径下成功转化的次数
数据格式要求:
marketing_channel_subset:渠道流转路径...,英文逗号分隔
converted:成功转化次数
marketing_channel_subset converted
0 Email 110
1 Email,Facebook 11
2 Email,...Facebook,House Ads 8
3 Email,Facebook,House Ads,Instagram 0
4 Email,House Ads 40
def power_set(List)...user_journeys.json", "r") as f:
journeys = json.load(f)
journeys[:5] # 用户各渠道流转日志,数字表示渠道代号
数据格式要求:json数据,每一行为成功转化的流转路径...,数字为渠道ID
[[16, 4, 3, 5, 10, 8, 6, 8, 13, 20],
[2, 1, 9, 10, 1, 4, 3],
[9, 13, 20, 16, 15],
[8, 15,