伊斯兰旅行’在中国扩大B2B业务

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世界第二大B2B住宿供应商WebBeds已经签署了两项具有里程碑意义的合作协议，这

将促进中国快速增长的清真旅游和朝觐朝圣产业。

伊斯兰旅行（UmrahHolidays International-UHI）是WebBeds全球大家庭的新成员，为全球旅行社提供B2B解决方案，包括酒店，签证，迎接服务，转机和沙特阿拉伯王国观光。

该合作伙伴关系为两家中国主要旅游公司提供了更多机会：中国最大的批发商之一：好巧，拥有17,000多家零售旅行社的全国性网络；以及拥有极具影响力的在线旅行社（OTA）马蜂窝。被称为“中国的TripAdvisor”，拥有超过1.3亿注册用户，每天产生3TB的数据。

在新的合作伙伴关系下，好巧将成为UHI在中国的官方零售分销商，而马蜂窝将成为该公司的独家OTA合作伙伴。这种广泛的在线和零售分布的结合将使UHI能够扩展其在中国的覆盖范围，在中国，国际旅游业在该国估计2000万穆斯林中越来越受欢迎。

WebBeds亚太区首席执行官Daryl Lee评论道：“对于UHI，WebBeds和全球清真旅游业来说，中国是一个非常激动人心的市场。通过与该国两家领先的在线和零售旅游公司建立合作关系，UHI现在可以满足中国各个角落的客户，无论他们选择预订。我们期待与好巧和马蜂窝合作，让中国成千上万的穆斯林能够进行重要的朝觐朝圣”。

UHI首席执行官Aly Siky表示：“我们知道，对于许多穆斯林来说，朝觐朝圣是一次千载难逢的经历。但是，规划和预订过程往往是复杂而艰巨的。UHI深厚的本地知识，全球网络和多语种团队将消除压力。中国客户可以放心，他们将享受来自业内最值得信赖的四个品牌的全方位专业服务：WebBeds，伊斯兰旅行，好巧和马蜂窝”。

马蜂窝高级主管于先生表示：“中国拥有庞大而充满活力的穆斯林人口，现在越来越多的人正在寻找机会前往沙特阿拉伯的圣地朝圣。这是一个不断增长的市场领域，因此我们很高兴成为UHI在中国的独家OTA合作伙伴。在这次合作之后，我们预计清真旅行的在线预订将大幅增加”。

好巧CEO余先生补充道：“朝觐朝圣是许多中国穆斯林生活中的一个重要里程碑，因此，为他们提供传统旅行社提供的面对面接触和个性化服务至关重要。在好巧，我们与中国最大的零售代理商网络合作。我们与UHI的新合作伙伴关系将使我们的客户及其客户得到副朝旅游业专家的最佳支持”。

副朝是前往沙特阿拉伯的重要伊斯兰朝觐活动。朝觐必须在特定的日期举行，而副朝可以在一年中的任何时候举行。通过UHI，第一家为全球合作旅行社提供“朝觐之旅”的B2B公司，穆斯林旅行者可以在麦加、麦地那、吉达和其他邻近城市的600多家酒店中单独预订的住宿，或预订全套朝觐套餐。

UmrahHolidays ups B2B reach in China

WebBeds, the world’s second largest B2B accommodation provider, has sealed two landmark partnership agreements that will boost the fast-growing halal travel and Umrah pilgrimage sector in China.

UmrahHolidays International (UHI) is a recent addition to the WebBeds global family, providing B2B solutions to travel agencies worldwide, including hotels, visas, meet and greet services, transfers and sightseeing in the Kingdom of Saudi Arabia. The partnership opens even more opportunities with two key Chinese travel companies: Haoqiao, one of the largest wholesale players in China with an extensive nationwide network of more than 17,000 retail travel agents, and Mafengwo, a highly influential online travel agency (OTA) which has been nicknamed the “TripAdvisor of China”, with over 130 million registered users who generate three terabytes of data daily.

Under the new partnerships, Haoqiao will become the official retail distributor of UHI in China, while Mafengwo will be the company’s exclusive OTA partner. Together, this combination of widespread online and retail distribution will enable UHI to extend its reach across China, where international tourism is becoming increasingly popular among the country’s estimated 20 million Muslims.

“China is a hugely exciting market for UHI, WebBeds, and the global halal travel sector. By forming partnerships with two of the country’s leading online and retail travel companies, UHI can now cater to customers in every corner of China, however they choose to book. We look forward to working with Haoqiao and Mafengwo, and enabling thousands of Muslims in China to make their important Umrah pilgrimage,” commented Daryl Lee, CEO Asia Pacific, WebBeds.

“We understand that for many Muslims, the Umrah pilgrimage is a once-in-a-lifetime experience. But all too often the planning and booking process can be complex and daunting. UHI’s deep local knowledge, global network and multilingual team will take away the stress. Chinese customers can rest assured that they will enjoy a full range of professional services from four of the most trusted names in the industry: WebBeds, UmrahHolidays International, Haoqiao and Mafengwo,” said Aly Siky, CEO, UHI.

“China has a large and vibrant Muslim population, and an increasing number are now looking for opportunities to make their pilgrimages to the holy lands of Saudi Arabia. This is a growing sector of the market, so we are delighted to become the exclusive OTA partner of UHI in China. We expect to see a sharp rise in online bookings for Umrah travel following this collaboration,” said Yu HongShang, senior director, Mafengwo.

“An Umrah pilgrimage is a major milestone in the lives of many Chinese Muslims, so it is vital that they are offered the face-to-face contact and personalised service that a traditional travel agency can provide. At Haoqiao, we work with the largest network of retail agents in China. Our new partnership with UHI will enable our clients and their customers to receive the best possible support from experts in the Umrah travel sector,” added Yu ZhangTao, CEO, Haoqiao.

The Umrah is an important Islamic pilgrimage to Saudi Arabia. Unlike the Hajj, which has to be performed on specific dates, the Umrah can be undertaken at any time of the year.